I would say that I have a strong interest in personal style. I like beautiful patterns, sumptuous fabrics, and finding that perfect ‘fit’. Often, I will also sacrifice comfort for style (much to the chagrin of my husband- he still doesn’t know why I have a closet full of shoes and yet not one pair is comfortable for a hike!). But, since the recent high-profile collapse of the garment factory in Bangladesh that had been housing several Canadian retail brands, I have come to question some of the ethical consequences of my buying decisions.
Standards in garment production are not only a concern for the people making our clothes, but also for the environment. Greenpeace recently launched a campaign called Toxic Threads, which calls big brands such as Calvin Klein, Zara and the Gap into account for the hazardous chemicals they use in producing their clothing. Once these clothing items reach the end of their life cycle (which is surprisingly a very fast process), they undoubtedly end up in landfills and leach toxins into the ground and the surrounding environment. Greenpeace is calling for such companies to change their practices and to seek safer alternatives.
I really like the article below that describes what Greenpeace is doing. It fits my vision for a fashionable lifestyle with a conscience. I, too, believe that my fashion choices shouldn’t literally ‘cost the earth’.
What are your thoughts on this campaign?